EA PLAY 2017 live stream is broadcasting LIVE from LA and will include FIFA 18, Nintendo Switch, Star Wars Battlefront 2, Need for Speed and plenty more.
Interesting, we're kicking off EA Play with Madden NFL 18 and the new career mode based on FIFA 17's The Journey mode.
It's called Madden NFL 18 'Long Shot' and if it's anything like The Journey it's going to be excellent.
EA CEO Andrew Wilson has come on stage and described it as "Madden like you've never seen it."
He's right on two fronts, one because it looks like a bold new mode for the game but also, it's powered by Frostbite and looks gorgeous.
"Powered by Frostbite, Longshot is Madden NFL's first-ever cinematic and playable story mode where your decisions lead forgotten prospect, Devin Wade on the pursuit to hear his name called on NFL Draft day"
The EA Play 2017 live stream is set to kick off in just under 30 minutes time at 8pm BST.
EA Predict the Pre-E3 2017 event will last around 90 minutes and showcase plenty of new gameplay, trailer, release dates and more for some of the publishers biggest new games.
Star Wars Battlefront 2 gameplay may have leaked already, but it shouldn't detract from what will surely be a MASSIVE new reveal.
Fans can watch the new live stream using a number of different services, including YouTube and Twitch. Embedded above is the YouTube live stream which you can watch right here.
Over the next hour and a half, we'll be updating this live blog with all the news, announcements and trailers, as well as individual pages dedicated to each game that will be showcased.
This is where it all starts for E3 2017, beginning with EA's breakaway event, EA Play, which is now in its second year after a pretty successful launch in London and LA last year.
The live stream for the EA Play 2017 conference starts Saturday, June 10 (today) at 12pm PT/3pm ET/8pm BST, which you can watch using the above YouTube broadcast.
EA Play 2017 kick starts a week of blockbuster news and announcements from various third-party publishers and console makers including Sony, Microsoft and Nintendo.
If the name wasn't already a dead giveaway, EA Play is effectively a press conference for Electronic Arts and will showcase their new releases set to arrive over the next few months and potentially well into 2018.